Introduction to ONDC

Local businesses, small-scale entrepreneurs, and medium-sized enterprises often find it tough to stand out among larger competitors. However, the ongoing challenge of reaching new customers can now be addressed with the Open Network for Digital Commerce (ONDC). As we enter 2025, several ONDC selling apps are paving the way, helping businesses maximize the potential of this innovative platform.

What is ONDC?

The ONDC initiative intends to:

1. Increase Market Access: By allowing sellers and buyers to transact on a common network, regardless of the platform they are using.
2. Enhance Transparency: By standardizing processes, it aims to make digital transactions more transparent.
3. Support MSMEs: By reducing entry barriers and operational costs for small businesses, enabling them to compete with larger players.
4. Promote Interoperability: By ensuring that various digital commerce platforms can communicate and work together seamlessly.

The Impact of ONDC on Small Businesses

In India, just 15,000 out of 1.2 million sellers have enabled eCommerce to sell their products and services. ONDC changes that by offering a level playing field. Let’s explore the impact of ONDC on small businesses and how it fosters growth.

Let’s explore the Top 10 ONDC Seller Apps in 2025

1. Bhaiyaa App 

Bhaiyaa connects SMEs and brands to the ONDC through its Seller and Buyer Apps. The Bhaiyaa platform enables sellers to join the ONDC network and gives buyers access to various products and services across all industries. Currently, the Bhaiyaa App for sellers and buyers is active in sectors like restaurants, food delivery, FMCG (including grocery and Kirana stores), and spas, with plans to expand further.

The Bhaiyaa Buyer App ensures a seamless shopping experience for all buyers. It also includes unique features to simplify the shopping process, making it accessible even to those unfamiliar with online shopping.

2. Mystore

StoreHippo introduced the Mystore application, a marketplace connected to the ONDC network, which enables SMEs across India to participate in the eCommerce market. Additionally, the app is equipped with integrated tools, including an admin dashboard to streamline daily operations.

3. SellerApp

YES Bank has partnered with SellerApp to deliver an ONDC application for their corporate clients. This app allows users to sell products on the open network, catering to sectors like home decor, grocery, and more.

4. Growth Falcons
Based in Bengaluru and New Delhi, Growth Falcons collaborates with sellers in the food and beverage industries. As an AI-driven growth marketing agency, it has created its own ONDC network seller app to simplify seller registration on the open network. The app offers fast onboarding, detailed analytics, and integrated logistics support to help sellers grow their businesses efficiently.

5. ITC Store
The ITC Store, licensed by ITC Limited, helps small and medium-sized sellers bring their businesses online. Catering to grocery, personal care, and stationery needs, it serves customers in over 11 cities, including Delhi NCR, Lucknow, Ahmedabad, Mumbai, Pune, Kolkata, Bangalore, Hyderabad, Chennai, Gurgaon, and Guwahati. The platform covers more than 1,000 pin codes across these cities.

6. uEngage
uEngage is a seller app built for merchants on the ONDC network. It offers a customized platform for sellers, including a user-friendly dashboard to manage inventory and customer data. The app simplifies ONDC requirements like KYC verification, catalog uploads, notification setup, and payment method integration. With a strong focus on the food and beverage industry, uEngage is available for sellers in Delhi NCR, Bangalore, and Chandigarh.

7. EnStore
EnStore is an ONDC network seller app designed to give Indian merchants an omnichannel shopping solution. It provides tools and features to streamline business operations in one place. Grocery and food & beverage sellers can quickly set up and grow their retail business using EnStore in cities like Bangalore, Hyderabad, Ernakulam, Goa, Chennai, Madurai, Coimbatore, and Mumbai.

8. Digiit
Digiit is an ONDC seller app that helps sellers connect with customers while also enabling platform owners to earn additional income without extra investment. It caters to businesses in Grocery, Food & Beverage, and Home & Decor industries. Buyers in cities like Coimbatore, Chennai, Bangalore, Mumbai, and many more can shop conveniently through the Digiit app.

9. eVitalRx
eVitalRx is part of the ONDC network, helping small and medium-sized sellers in the healthcare industry expand their reach and connect with customers more efficiently. As the first healthcare app on the network, eVitalRx is currently in its Beta phase and will soon be launched nationwide.

10. eSamudaay
eSamudaay is a platform designed to empower local economies across India by helping businesses register as sellers on the ONDC network. It simplifies order management and product cataloging for merchants in the grocery, food, and beverage industries.

The app is currently onboarding businesses from cities and towns like Bangalore, Shillong, Udupi, Lucknow, Meerut, and many more. With eSamudaay, businesses can easily accept orders, manage inventory, update product catalogs, and fulfill customer orders.

ONDC’s impact on small businesses

• Market Access: ONDC can provide small businesses with access to a wider market, including both domestic and international consumers, through digital platforms. This can help small businesses reach customers they may not have been able to access otherwise.
• Reduced Costs: By leveraging the digital infrastructure provided by ONDC, small businesses can reduce their operational costs, such as those associated with setting up and maintaining physical stores. This can make it more affordable for them to enter and compete in the digital marketplace.
• Streamlined Processes: ONDC aims to standardize and streamline various aspects of digital commerce, such as product listings, payments, and logistics. Small businesses can benefit from these standardized processes, which can help them operate more efficiently and compete more effectively.
• Increased Visibility: Being part of the ONDC network can increase the visibility of small businesses, as they will be listed alongside larger retailers on digital platforms. This increased visibility can attract more customers and help small businesses grow their brand presence.
• Access to Technology and Innovation: ONDC may facilitate access to cutting-edge technologies and innovations in digital commerce, such as AI-driven analytics and personalized marketing tools. Small businesses can leverage these technologies to improve their operations and better serve their customers.

Overall, ONDC has the potential to level the playing field for small businesses in the digital marketplace, providing them with opportunities for growth and success that were previously inaccessible. However, the actual impact will depend on various factors, including the implementation of ONDC policies and the readiness of small businesses to adapt to digital commerce practices.

Benefits of ONDC for Seller:

• Monthly Analytic Reports: Provides sellers with a comprehensive overview of key performance metrics and analytic insights over the past month.
• Sales Tracking: Empowers sellers to monitor and analyze sales data, identify patterns, measure performance, and drive revenue growth.
• Inventory Management: Helps sellers ensure optimal stock levels by tracking inventory movements, reducing excess, and preventing shortages.
• Sellers will increase their profit margins since there is no commission deduction with the Bhaiyaa Business App.
• Sellers are not bound by the regulations of any particular app or platform like Flipkart or Amazon.
• Lower cost of doing business.
• Better understanding of products and pricing.

Conclusion

The e-commerce industry is rapidly evolving, and the implementation of ONDC is a significant milestone in this journey. These top 10 ONDC selling apps in 2025 are actively contributing to the growth of the e-commerce sector by enabling businesses to expand their digital presence.

However, selecting the right ONDC seller app requires careful thought. ONDC’s leading app, Bhaiyaa Business, provides a competitive advantage to all merchants with its unique features and functionalities. With Bhaiyaa Business, small and medium-sized businesses can survive and thrive in the highly competitive e-commerce landscape.

Enable your store with ONDC for FREE using the Bhaiyaa Business App.

Download the Bhaiyaa Business App now:

Android App  |  iOS App

Onboard Your Restaurant, Hospital, and FMCG (Grocery Store) to ONDC Network with Bhaiyaa Business!